Genstar Capital Announces Acquisition of TravelCLICK
12/21/2007
Leading Provider of Interactive Marketing Services and Distribution Solutions Serves Independent and Chain Hotels Worldwide
Contact: Chris Tofalli
Chris Tofalli Public Relations, LLC
914-834-4334
SAN FRANCISCO, December 20, 2007—Genstar Capital, LLC, a middle market private equity firm that focuses on investments in selected segments of life sciences, healthcare services, industrial technology, and software and software services, today announced that it has acquired TravelCLICK, a leading global provider of interactive distribution solutions and marketing services to independent and chain hotels worldwide.
TravelCLICK’s interactive distribution solutions and marketing services help independent and chain hotels maximize profitability by providing insights into their competitive position, as well as enabling them to increase room bookings and revenue per guest. TravelCLICK also helps optimize hotel room inventory allocation and distribution across multiple channels including the Internet, Global Distribution Systems (GDSs), Online Travel Agencies (OTAs), and direct channels such as hotel websites.
“Hotels are becoming increasingly sophisticated in their use of technology to market themselves over electronic channels